| Paul
Otellini, Executive Vice President of Intel
"Revolution in the
Internet Age"
Our recap of Paul Otellini's keynote
speech at the ICE Conference
The Internet is changing the way we work, live,
and play. Look beyond the
hype, see its true impact, and then build your dot.com enterprise. Building an E-business requires changing the infrastructure
and the business processes/models that got your enterprise to where it is
today.
It took four years to get 50 million users on the
Internet. It has
extraordinary speed, richness of communications, and reach coupled with
infinite adaptability because its digital.
It can be one-to-one or one-to-many.
Access will become even greater once the Internet becomes
speech/voice enabled with features such as PC-based voice browsers and
speech recognition.
E-business
Transformation
E-commerce is more than a new channel.
It improves production and business processes while driving
efficiency and productivity into your business model.
Transformation into an E-business is a 3-phase process of
·
Building the infrastructure
·
Exploiting data and feedback provided by the infrastructure
·
Modifying processes to take advantage of what you learn
Other important considerations include:
competently growing business by serving customers, building scale
into the infrastructure, and taking advantage of captured metrics
engineered into enterprise functions and its infrastructure.
The
Heart of E-business
Infrastructure matters because it is the heart of
E-business. Servers provide
scalability for accommodating surge capacity on demand, security for
protect of information and users, and performance and choice in excellent
operating systems for heterogeneous environments.
Modifying business processes is broader than just
the transaction. It involves
automating the tactical and merging internal disciplines.
For example, web-based design and manufacturing of web-enabled
autos make remote, internal diagnostics/troubleshooting possible.
Data reusability and data feedback leverage become “smart
marketing” elements of competitive advantage.
Data used to make the lives of customers easier means shopping
becomes more convenient. For
example, Dell Computers is a “no inventory” business model that builts
everything to order and changed the economics of its industry.
Today, your biggest asset is data and how it can be used for
“smart marketing” and customer acquisition.
Soon technology will make data mining available to everyone while
data visualization graphically shows what the bottom line story is.
Customers are on the Internet.
Their lifetime value as customers is crucial to your enterprise’s
survival. Customer loyalty
demands attention and diligence. E-business
can boost customer retention. As E-business commands greater importance, embrace it because
the competition is and nothing can move fast enough.
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